Corporate Social responsibility Case Study

Orkut– Google's Social Networking Website

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Abstract:
Orkut.com, a social networking site owned by Google, is one of its more successful ventures. It is important for Google that Orkut continues on its growth path. The case discusses orkut’s business model, traces its growth path and outlines the challenges faced by the company. By 2006, Orkut has become the 8th most visited site on the Internet. However Orkut got caught in legal troubles in Brazil and received negative publicity in India. This case study discusses the attempts made by Orkut to improve its image and regain its consumer base.

Pedagogical Objectives:

• The case discusses Orkut’s business model
• It also evaluates the growth strategies adopted by the company.

Keywords : Corporate Social Responsibility Case Study Orkut, Google, online community, social networking, orkut buyukkokten, Affinity Engines, Traffic Rank Trend, discussion groups, orkut's features, orkut's strategy to increase user base, challenges in brazil nd india, My space, Linkedln, Friendster, legal problems